• MicroStrategy plans to release software applications and solutions powered by the Bitcoin Lightning Network in 2023.
• Michael Saylor, executive chairman of MicroStrategy, discussed how the company is exploring Lightning services for online content monetization, enterprise marketing, web paywalls, and internal corporate controls.
• MicroStrategy will be featuring a “Lightning for corporations” agenda at its upcoming Bitcoin event, which should dive deeper into the company’s plans for driving greater adoption.
MicroStrategy, the software firm headed by executive chairman Michael Saylor, has announced that it will be releasing a suite of software applications and solutions powered by the Bitcoin Lightning Network in 2023. The announcement was made in a Twitter Spaces room on Wednesday, where Saylor discussed the various ways in which his company is looking to branch out of regular software applications and into Bitcoin.
In addition to its existing plans to buy and hold BTC, MicroStrategy is seeking to provide enterprises with tooling for the Bitcoin and Lightning ecosystem. Saylor said that the company wants to make it possible for any enterprise to spin up Lighting infrastructure in an afternoon and onboard thousands of employees or customers. Areas that MicroStrategy is exploring for Lightning services include online content monetization, enterprise marketing, web paywalls, and internal corporate controls.
Saylor also mentioned that every chief marketing officer should be able give away satoshis –– Bitcoin’s smaller denomination unit –– as incentive for customers to post reviews or give feedback. The company is currently working on the project, and expects to show something in the first quarter of next year.
To further discuss its plans and drive greater adoption, MicroStrategy will be hosting a special Bitcoin event, which will feature a “Lightning for corporations” agenda. The agenda will dive deeper into the company’s plans for exploring and contributing to the Bitcoin and Lightning ecosystem.
Overall, MicroStrategy’s plans to release software applications and solutions powered by the Bitcoin Lightning Network are aimed at bringing greater accessibility to the blockchain and cryptocurrency space. The company’s upcoming Bitcoin event is expected to provide more insight into the project and how it intends to make it easier for enterprises to onboard into the Bitcoin and Lightning ecosystem.